Dial up the radiance on rich brunette and intense black hair color with top secrets from celebrity colorists — and keep your dark hair looking lustrous and healthy.
The upside to going dark is that it doesn’t require damaging ammonia and peroxide to lift the cuticle (the outer layer of the hair), as going lighter would. Dyeing your hair a darker shade can even leave strands healthier than before you hit the bottle, because the color often contains conditioning ingredients that strengthen hair, says Jet Rhys, the owner of Jet Rhys Salons in San Diego.
“Opt for a vegetable dye or semipermanent hair color with emollients and proteins for hydrated hair that shines,” says White. Use a product specifically tailored for brunette and auburn hair, such as Garnier Nutrisse Ultra Color.