Instead of simply expanding when their popular salon exceeded its capacity, Jet and Rhys
of San Diego’s Jet Rhys Salon opened a second location in Solana Beach, CA, much to
the delight of clients who were coming from 20 to 40 miles away for the duo’s cut and
color expertise. The 2,800-square-foot salon, which made its debut in February, features
an open layout with a dedicated check-in and retail area. Like the flagship location, the
shampoo in the new salon features overhead flat-screen televisions showcasing the
latest runway collections. On Sundays and Mondays, the salon transforms into a L’Oreal
Professional education center, offering courses on classic and advanced techniques for
stylist and colorist. “There has been such a demand for continuing education,” Jet says.
“It has catapulted our business by creating a buzz with staff and models.”
While building the new salon was a challenge—-“Always add three extra months to
what the architects tell you!” Jet advises—now that the doors are finally open, business
is already booming. “Our clients are so grateful that we’re closer, and the referrals are
pouring in,” Jet says. Along with word-of-mouth marketing, the salon has been reaching
out to local television and radio stations to offer makeovers and hair advice and has been
using sites like Facebook to fill open appointment slots. “We have seen the power of social
networking,” she says. What’s next for the ambitious duo behind the salons? Says Jet, “Our
dream is to open several JetRhys locations across the United States.” —L.M.